Si NO conoces el Retorno de Inversión de TODOS tus canales de marketing, tiras dinero a la basura. ¿Qué es Retorno de Inversión? Cuanto ganas o vendes o ingresa a tu caja por cada peso que inviertes en algún canal de publicidad. Durante los últimos meses hemos comenzado a experimentar…

A lot of time, capital, and people are wasted year after year in advertising without obtaining a clear return on investment. How can we avoid waste? Measuring. Some time ago, after joining the startup that I lead today, I became a passionate follower of various investors and CEOs with who…

Talk about teams, business, and professional development in the COV-19 period. Recently, as a work team within the business area of ​​the Orión Technology Park, we decided to establish areas of knowledge where we could specialize or increase knowledge. One of those areas was business development methodologies, (of course, it…

Recently, a group of extraordinary people and I visited Silicon Valley. As you know, the core of entrepreneurship worldwide is the goal of, although not all, the vast majority of entrepreneurs, and with it, the point of reference for those who promote it. We, as responsible for an entrepreneurial ecosystem…

Hace unos días me levanté con la noticia de que una de las tres empresas maquiladoras en ciudad Jiménez cerraría sus puertas de manera definitiva. Lo que al principio era un rumor, se confirmó y pasó lo que durante algún tiempo traté de trasmitir desde la oficina de desarrollo económico…

Ocasio-Cortez, Kumamoto, Bukele & Lopez Obrador. — During the last years, we have seen reports, studies and investigations that have been published in the center of public opinion. Without a doubt, speaking of generation Z, X, and millennials has raised a series of characteristics that suppose to define them and at the same time isolate them. We…

A few days ago, I listened to the sad news that Yogome had announced its closure. After being one of the biggest cases of success in the Mexican entrepreneurial ecosystem; entrepreneurs, investors and all those involved in the entrepreneurial ecosystem were left with a bad taste in their mouths. Remember…

Durante el evento de la “Semana Nacional del Emprendedor” en ciudad de México, tuve la oportunidad de escuchar la conferencia de Torsten Kolind: Starting up in Silicon Valley”. Para ser honesto, fui ahí más por el hecho de que me gusta (y he usado) YouNoodle. Al inicio de la charla…

During the “La Semana Nacional del Emprendedor” event in Mexico City, I had the opportunity to listen to Torsten Kolind’s conference: “Starting up in Silicon Valley.” To be honest, I went there more because of the fact that I like (and I used) YouNoodle. …